Cost: $695.00

Classes Always Run!

Time: 10 am – 4:30 pm EST
Length: 2 day class
Type: Instructor-led
Courseware: Most course materials will be provided in electronic format via eBooks. The exception for this will be Articulate and Lectora Courses.
Location: Online via Lodestone Live or at our training center in
Charlotte, NC.
Students coming to the Charlotte, NC location are required to bring their own laptop with the application(s) installed.

Using micro-video for e-learning has the potential to raise the level of student engagement by reducing the amount of time dedicated to training. The mobile-based nature of micro-video allows for easy production by subject matter experts and distribution through corporate digital curation platforms. Microvideo can be categorized into various increments of time, with each providing a formula for storyboarding and production.

In this two day hands-on class, Josh Cavalier will break down the advantages and disadvantages of using video lengths between one frame and 60 seconds. You will learn how to adopt simple visual cues that make the learning concept clear right from the start, and understand creation and distribution of your micro-videos.

This class is designed for the beginner and will take you through the entire production process for micro-video creation. No prior video experience required. A computer with video editing software is reccomended.
After this class, you will be able to:

  • Understand the history of micro-formats
  • Understand how the brain processes video and audio
  • Use formulas for micro-video creation
  • Create your own micro-videos
  • Create a user generated micro-video workflow
  • Understand how a video content management systme works
  • Use meta-data with micro-videos
  • Use video analytics to guide the micro-video creation process

Course Outline

Lesson 1: The History of Micro-Content Creation

  • 1920’s to 1950’s – condensation of print
  • 1950’s to 1980’s – broadcast TV education and micro formats
  • 1990’s to today – the internet, mobile and micro-video delivery systems

Lesson 2: Brain Science: Video Processing

  • How video is processed by the brain
  • Audio and video: working memory and prior knowledge
  • Essential and incidental processing
  • Representational holding
  • Cognative overload in video
  • Solutions for cognative overload

Lesson 3: Formulating Your Micro-Video

  • Review cogantive overload solutions
  • Review video examples: sixty seconds to one frame
  • Setting the micro-video structure
  • Moments of learner intent
  • Micro-video planning and scripting

Lesson 4: Creating Your Micro-Video

  • Capturing video with mobile phone or camera
  • Editing your micro-video
  • Digitizing your micro-video
  • Considerations for micro-video delivery

Lesson 5: Lab – Six Seconds and Fifteen Seconds

  • Create a six second micro-video
  • Create a fifteen second micro-video

Lesson 6: Video Content Managament Systems

  • Where should micro-videos be stored?
  • What is a Video Content Management System
  • The value of a micro-video asset
  • Ingestion and consumption by users
  • Time coded comments
  • Review leading VCMS vendors

Lesson 7: User Generated Micro-Video

  • Creating a UG content ecosystem
  • Governence, compliance and legal issues
  • Empowering employees to create micro-videos
  • Training SME’s to create great content

Lesson 8: Meta-data – The Key to Context

  • Finding great content on a VCMS
  • What is meta-data?
  • Tagging videos properly
  • Creating preset meta-dat tags

Lesson 8: Video Analytics

  • Using viewing patterns to create better content
  • What information can we use?
  • Viewer information
  • Video retention and scrub data
  • Views and inline comments

Lesson 9: Finalizing Your Micro-Video Strategy

  • Micro-video checklist
  • Prototyping and sandboxing VCMS systems
  • Empowerment program for employees
  • Managing the roll-out process
  • Maintaining the system
  • The Future: artificial intelligence and your micro-videos