Every Second Counts!

Using microvideo for e-learning has the potential to raise the level of student engagement by reducing the amount of time dedicated to training. The mobile-based nature of microvideo allows for easy production by subject matter experts and distribution through corporate digital curation platforms.

Microvideo can be categorized into various increments of time, with each providing a formula for storyboarding and production.

In this one day hands-on class, you will break down the advantages and disadvantages of using video lengths between one frame and 60 seconds. Learn how to adopt simple visual cues that make the concept clear right from the start, and understand creation and distribution of your microvideos.

  • Learn effective microvideo structures
  • Hands-on exercises
  • View class recordings for up to six months
  • Microvideo Worksheets and Storyboards Included

Time: 10 AM – 4:30 PM ET
Length: 1 Day Class
Type: Instructor-led
Materials: Handouts, storyboards and video assets
Location: Online via Lodestone Live

Cost: $349.00

Workshop Topics

Lesson 1: The History of Micro-Content Creation

  • 1920’s to 1950’s – condensation of print
  • 1950’s to 1980’s – broadcast TV education and micro formats
  • 1990’s to today – the internet, mobile and microvideo delivery systems

Lesson 2: Brain Science: Video and Audio Processing

  • How video is processed by the brain
  • Audio and video: working memory and prior knowledge
  • Essential and incidental processing
  • Representational holding
  • Cognitive overload in video
  • Solutions for cognitive overload

Lesson 3: Formulating Your Microvideo

  • Review video examples: sixty seconds to one frame
  • Setting the microvideo structure
  • Moments of learner intent
  • Micro-video planning and scripting

Lesson 4: Creating Your Microvideo

  • Capturing video with mobile phone or camera
  • Editing your microvideo
  • Digitizing your microvideo
  • Considerations for microvideo delivery

Lesson 5: Lab – Six Seconds and Fifteen Seconds

  • Create a six second microvideo
  • Create a fifteen second microvideo

Lesson 6: Video Content Management Systems

  • Where should microvideos be stored?
  • What is a Video Content Management System
  • The value of a microvideo asset
  • Ingestion and consumption by users
  • Time coded comments
  • Review leading VCMS vendors

Lesson 7: User Generated Microvideo

  • Creating a UG content ecosystem
  • Governance, compliance and legal issues
  • Empowering employees to create micro-videos
  • Training SME’s to create great content

Lesson 8: Metadata – The Key to Context

  • Finding great content on a VCMS
  • What is metadata?
  • Tagging videos properly
  • Creating preset metadata tags

Lesson 8: Video Analytics

  • Using viewing patterns to create better content
  • What information can we use?
  • Viewer information
  • Video retention and scrub data
  • Views and inline comments

Lesson 9: Finalizing Your Microvideo Strategy

  • Microvideo checklist
  • Prototyping and sandboxing VCMS systems
  • Empowerment program for employees
  • Managing the roll-out process
  • Maintaining the system
  • The Future: artificial intelligence and microvideo